Feature Story
Becoming World Class: James Nelson Encourages Students to Rise Above the “Gravity of Mediocrity”
Dec. 3, 2025 —
On Nov. 21, James Nelson, retired co-founder and CEO of Sunworks, Inc., visited Southern Virginia University and encouraged students to become world class in whatever they choose to do in their lives–by pursuing excellence with intention. He outlined three key elements that are often shared by people who achieve world-class performance: ignition, deep practice, and master coaching.